Richard Clodfelter is a Professor with the College of Hospitality, Retail, and Sport Management at the University of South Carolina, Columbia and is currently the chair of the Department of Retailing. His articles and papers have received awards from several retailing and educational associations. Courses that he teaches include retail buying, internet retailing, and entrepreneurship. His primary research interests include retail pricing, purchasing on the Internet, and retail technology.
发表于2024-09-11
Retail Buying 2024 pdf epub mobi 电子书
图书标签: 买手 Fashion 服装 RichardClodfelter Merchandising English Buying 2014年读的书
This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities — drawn from real-world merchandising and incorporating current trends — give students the opportunity to apply critical skills as they would in a professional environment.
Companion CD-ROM, referenced throughout book, that provides additional opportunity for the practical application of concepts using computerized spreadsheets
New to This Edition
Fresh, contemporary retailing examples in end-of-chapter "Snapshot" and "Trendwatch" case studies
Instructors Resources
Instructor's Guide
PowerPoint® Presentation
Good textbook.
评分Good for beginners, only beginners
评分Good textbook.
评分Good textbook.
评分Good for beginners, only beginners
Retail Buying 2024 pdf epub mobi 电子书