Managing Innovation, Design and Creativity 2024 pdf epub mobi 电子书

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发表于2024-06-21

Managing Innovation, Design and Creativity 2024 pdf epub mobi 电子书

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出版者:Wiley

作者:Bettina von Stamm

出品人:

页数:592

译者:

出版时间:2008-05-19

价格:578.00元

装帧:Paperback

isbn号码:9780470510667

丛书系列:

图书标签: Management 英文原版 innovation design

Managing Innovation, Design and Creativity 2024 pdf epub mobi 电子书图书描述

Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

Managing Innovation, Design and Creativity 2024 pdf epub mobi 电子书

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