Managing Innovation, Design and Creativity

出版者:Wiley

作者:Bettina von Stamm

页数:592

出版时间:2008-05-19

价格:578.00元

装帧:Paperback

isbn号码:9780470510667

图书标签:Management英文原版innovationdesign

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Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

用户评价

真的不怎么样，写得像文献综述。并没有很深刻去探讨innovation, design和creativity的关系。

真的不怎么样，写得像文献综述。并没有很深刻去探讨innovation, design和creativity的关系。

真的不怎么样，写得像文献综述。并没有很深刻去探讨innovation, design和creativity的关系。

真的不怎么样，写得像文献综述。并没有很深刻去探讨innovation, design和creativity的关系。

真的不怎么样，写得像文献综述。并没有很深刻去探讨innovation, design和creativity的关系。