For organizations like GE, Procter & Gamble, and Visa, management innovation is the secret to success. But what is management innovation, and how does it

happen? What activities and ways of thinking do such companies cultivate that encourage truly unique management ideas to be born and to flourish? And

how can other companies learn to become management innovators? In, The Future of Management , strategy and innovation expert Gary Hamel addresses

these crucial questions. Management innovation delivers a strong and lasting advantage to the innovating company and can produce a major shift in

industry leadership.

In his new audiobook, Hamel outlines the four crucial components necessary to create an innovation in management practice: a big problem that demands fresh thinking, creative principles, or paradigms that can reveal new approaches; an evaluation of the conventions that constrain novel thinking; and examples and analogies that help redefine what can be done. He also offers practical advice and poses critical questions to help companies explore their existing management processes and create opportunities to reinvent them.