Sold on Radio 2024 pdf epub mobi 电子书


Sold on Radio

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发表于2024-09-14

Sold on Radio 2024 pdf epub mobi 电子书

Sold on Radio 2024 pdf epub mobi 电子书

Sold on Radio 2024 pdf epub mobi 电子书



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出版者:
作者:Cox, Jim
出品人:
页数:320
译者:
出版时间:2008-5
价格:$ 62.15
装帧:
isbn号码:9780786433919
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Sold on Radio 2024 pdf epub mobi 电子书 图书描述

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second part examines major radio advertisers from that period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, variants that impacted broadcast advertising, and a glossary. The book is fully indexed.

Sold on Radio 2024 pdf epub mobi 电子书

Sold on Radio 2024 pdf epub mobi 电子书
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立刻按 ctrl+D收藏本页
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