Strategic Marketing For Health Care Organizations 2024 pdf epub mobi 电子书

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发表于2024-11-22

Strategic Marketing For Health Care Organizations 2024 pdf epub mobi 电子书

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出版者:

作者:Kotler, Philip/ Shalowitz, Joel/ Stevens, Robert J.

出品人:

页数:576

译者:

出版时间:2008-5

价格:665.00元

装帧:

isbn号码:9780787984960

丛书系列:

图书标签: 商业管理科特勒医药行业医疗医学

Strategic Marketing For Health Care Organizations 2024 pdf epub mobi 电子书图书描述

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations , students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

Strategic Marketing For Health Care Organizations 2024 pdf epub mobi 电子书

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