Battles to Bridges 2024 pdf epub mobi 电子书

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发表于2024-06-28

Battles to Bridges 2024 pdf epub mobi 电子书

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出版者:

作者:Zaharna, R. S.

出品人:

页数:248

译者:

出版时间:2010-3

价格:$ 118.65

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isbn号码:9780230202160

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Battles to Bridges 2024 pdf epub mobi 电子书图书描述

In today's global communication era, US public diplomacy needs to stop fighting unwinnable information battles and start building strategic communication bridges. R. S. Zaharna provides a probing analysis of how the interplay of politics, culture, identity and communication undermined US post 9/11 public diplomacy in the Arab and Islamic worlds and illustrates how the US can more effectively communicate with culturally diverse publics by using relationship-building and networking strategies. Battles to Bridges explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena. Using a rich, interdisciplinary approach, Zaharna breaks new ground in public diplomacy theory building and introduces much needed conceptual tools for systematically designing and analyzing new strategic communication initiatives.

Battles to Bridges 2024 pdf epub mobi 电子书

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