Rhetorical and Critical Approaches to Public Relations 2024 pdf epub mobi 电子书

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发表于2024-12-28

Rhetorical and Critical Approaches to Public Relations 2024 pdf epub mobi 电子书

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出版者:

作者:Toth, Elizabeth

出品人:

页数:392

译者:

出版时间:2009-2

价格:$ 249.17

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isbn号码:9780805864236

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Rhetorical and Critical Approaches to Public Relations 2024 pdf epub mobi 电子书图书描述

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Rhetorical and Critical Approaches to Public Relations 2024 pdf epub mobi 电子书

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