Marketing Research 2024 pdf epub mobi 电子书

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发表于2024-11-27

Marketing Research 2024 pdf epub mobi 电子书

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出版者:

作者:Hair, Joseph F./ Bush, Robert P./ Ortinau, David J.

出品人:

页数:720

译者:

出版时间:2008-10

价格:$ 244.93

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isbn号码:9780073404707

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Marketing Research 2024 pdf epub mobi 电子书图书描述

Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.

Marketing Research 2024 pdf epub mobi 电子书

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