American Advertising in Poland 2025 pdf epub mobi 电子书
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发表于2025-01-25
American Advertising in Poland 2025 pdf epub mobi 电子书
American Advertising in Poland 2025 pdf epub mobi 电子书
American Advertising in Poland 2025 pdf epub mobi 电子书
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出版者:
作者:Johnson, Jeffrey K.
出品人:
页数:193
译者:
出版时间:2008-12
价格:$ 50.85
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isbn号码:9780786437979
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American Advertising in Poland 2025 pdf epub mobi 电子书 图书描述
This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.
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