American Advertising in Poland 2024 pdf epub mobi 電子書 下載

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American Advertising in Poland pdf epub mobi 著者簡介

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American Advertising in Poland pdf epub mobi 圖書描述

This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.

American Advertising in Poland 2024 pdf epub mobi 電子書 下載

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發表於2024-11-29

American Advertising in Poland 2024 pdf epub mobi 電子書 下載

American Advertising in Poland 2024 pdf epub mobi 電子書 下載

American Advertising in Poland 2024 pdf epub mobi 電子書 下載

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