Managing Public Relations

出版者:International Thomson Publishing

作者:James E. Grunig

页数:0

出版时间:1984-1

价格:0

装帧:Hardcover

isbn号码:9780030583384

图书标签:corporate-communication

Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.