Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 2024 pdf epub mobi 电子书

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发表于2024-12-27

Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 2024 pdf epub mobi 电子书

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出版者:Pearson

作者:Kenneth E. and Baack, Donald Clow

出品人:

页数:478

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出版时间:2010

价格:$ 124.30

装帧:Paperback

isbn号码:9780138157371

丛书系列:

图书标签: 广告学美国教材 4

Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. 2024 pdf epub mobi 电子书图书描述

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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