Advertising 2024 pdf epub mobi 电子书

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发表于2024-11-27

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出版者:Thames & Hudson

作者:Uwe Stoklossa

出品人:

页数:274

译者:

出版时间:2007-04-14

价格:USD 65.00

装帧:Hardcover

isbn号码:9780500513408

丛书系列:

图书标签: Advertising 经典设计英文广告学广告

Advertising 2024 pdf epub mobi 电子书图书描述

An innovative new collection of visual advertising techniques and tricks.

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words, but just as frequently they use eye-fooling, mind-bending images—optical illusions—to pull viewers up short and force them to glance again. The second look is the key to successful communication, and images that elicit that reaction are an indispensable trick of the advertising trade.

Uwe Stoklossa knows the secrets behind the second look. He shares this knowledge here in hundreds of examples of ads he has collected from around the world, and also in his intriguing essays on perception, optical tricks, and illusion.

A myriad of new techniques and concepts make this a rich source of ideas and inspiration for anyone involved in advertising or the business of communication. 500+ color illustrations.

Advertising 2024 pdf epub mobi 电子书

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