发表于2024-12-26
Marketing 2024 pdf epub mobi 电子书
图书标签: marketing textbook 经济金融 经济学 经济 管理学 教材 市场学
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
ADMS2200
评分ADMS2200
评分ADMS2200
评分ADMS2200
评分ADMS2200
Marketing 2024 pdf epub mobi 电子书