Marketing Management

出版者:Wiley

作者:C. Nordhielm

页数:240

出版时间:2005-09-02

价格:$ 55.09

装帧:Paperback

isbn号码:9780471756682

图书标签:教材市场营销marketingMarketing经济学创业

Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze, prioritize, and then solve these problems. With this "Big Picture" approach, theyll gain a better understanding of how they affect and are affected by the decisions that are made. This leads to stronger, more effective marketing in the long run.