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Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 电子书

Marketing of High-Technology Products and Innovations (3rd Edition)
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发表于2024-12-23

Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 电子书

Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 电子书

Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 电子书


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出版者:Prentice Hall
作者:Jakki J. Mohr
出品人:
页数:576
译者:
出版时间:2009-02-15
价格:USD 106.00
装帧:Hardcover
isbn号码:9780136049968
丛书系列:

图书标签: marketing  technology  管理   

Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 电子书 图书描述

The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET : Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 电子书
Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 用户评价

评分☆☆☆☆☆

这个是当年的教科书，很多案例值得仔细阅读

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这个是当年的教科书，很多案例值得仔细阅读

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现在看好多内容非常过时啊。不过写书的时候还是很应景的。

评分☆☆☆☆☆

现在看好多内容非常过时啊。不过写书的时候还是很应景的。

评分☆☆☆☆☆

这个是当年的教科书，很多案例值得仔细阅读

Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 电子书

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