Buying In 2024 pdf epub mobi 电子书

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发表于2024-12-20

Buying In 2024 pdf epub mobi 电子书

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出版者:Random House Trade Paperbacks

作者:Rob Walker

出品人:

页数:320

译者:

出版时间:2010-1

价格:USD 15.00

装帧:

isbn号码:9780812974096

丛书系列:

图书标签: 营销 culture marketing Business 思想商业 society media,

Buying In 2024 pdf epub mobi 电子书图书描述

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In , Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.

Buying In 2024 pdf epub mobi 电子书

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