Buying In 2024 pdf epub mobi 電子書 下載


Buying In

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Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In , Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.

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發表於2024-09-30

Buying In 2024 pdf epub mobi 電子書 下載

Buying In 2024 pdf epub mobi 電子書 下載

Buying In 2024 pdf epub mobi 電子書 下載



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出版者:Random House Trade Paperbacks
作者:Rob Walker
出品人:
頁數:320
譯者:
出版時間:2010-1
價格:USD 15.00
裝幀:
isbn號碼:9780812974096
叢書系列:

圖書標籤: 營銷  culture  marketing  Business  思想  商業  society  media,   


Buying In 2024 pdf epub mobi 電子書 下載
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立刻按 ctrl+D收藏本頁
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murketing...

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murketing...

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murketing...

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Individuality vs. Identifying with greater good. Symbol.

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murketing...

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