Stanley J. Baran is the chair of the Communication Department at Bryant University, where he teaches courses in Mass Communication and Broadcast Media. His academic interests include empirical/quantitative research in mass communication, mass media and social construction of reality, and development and improvement of media literacy skills. He is a member of the Speech Communication Association and the editorial boards of Dow Jones Newspaper Fund Editing Intern Program and COMMUNICATION QUARTERLY. He was a Senior Fulbright Scholar, Institut fur Journalismus und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for numerous corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.
Dennis K. Davis teaches in the College of Communications at Penn State University, teaching and researching mass communication theory, new media literacy, international communication, research methods, and political communication. He has served as a tenured full professor at Cleveland State University, Southern Illinois University, and the University of North Dakota. He was director of the School of Communication at the University of North Dakota and has served as editor of the JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, published by the Broadcast Education Association. He has co-authored four books on political communication, mass communication theory, and news audience research, as well as numerous articles, chapters, and reviews. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association. In 1979-1980, he was a Fulbright Senior Lecturer at the University of Amsterdam and the University of Louvain la Neuve. In 1996, he attended a Fulbright-sponsored seminar on German mass media and media research. His research has won the Donald McGannon Award for Social and Ethical Relevance in Communication Policy Research from Fordham University and the Broadcasting Preceptor Award from San Francisco State University.
Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it’s loaded with study tools, it will help you succeed on exams and in the course.
發表於2025-03-12
Mass Communication Theory Foundations Ferment and Future 2025 pdf epub mobi 電子書 下載
這本書是不錯,但是因該是就原版來說,翻譯過來的一些東西,實在然人不敢苟同!不要一看到是外國的教科書就人雲亦雲地贊揚,而全盤否定我們自己編寫的教科書,畢竟這本書是在美國的大環境下寫的,有些東西放在中國並不適用。
評分這本書是不錯,但是因該是就原版來說,翻譯過來的一些東西,實在然人不敢苟同!不要一看到是外國的教科書就人雲亦雲地贊揚,而全盤否定我們自己編寫的教科書,畢竟這本書是在美國的大環境下寫的,有些東西放在中國並不適用。
評分 評分 評分聽學長推薦瞭這本書,說是按時間順序來編寫,值得一讀。但讀後發現完全理不齣頭緒。曆史分期也很含混,估計是翻譯的問題。還有許多名詞都與一般常見的傳播學名詞不同。還是推薦看英文版的比較好。
圖書標籤: 傳播學 PR-AD-MKT 英文原版 美國 新聞學 大眾傳播 公共基礎 傳播學
目前看來最不偏頗的教科書
評分目前看來最不偏頗的教科書
評分目前看來最不偏頗的教科書
評分目前看來最不偏頗的教科書
評分目前看來最不偏頗的教科書
Mass Communication Theory Foundations Ferment and Future 2025 pdf epub mobi 電子書 下載