莱昂纳多·因基莱里(Leonardo Inghilleri),公认的卓越服务专家,他创建了丽思卡尔顿领导力培训中心,在丽思卡尔顿酒店、宝格丽酒店、华特迪士尼公司以及其团队倾力打造的新度假酒店品牌嘉佩乐和索利斯的经营中发挥着重要作用。
迈卡·所罗门(Micah Solomon),绿洲唱片公司总裁,他创立的这家公司从一间地下室起家,最终成为了娱乐和科技产业的领导者。他的经营之道和辉煌成就曾登上《成功》杂志、赛斯·高汀的全球畅销书《紫牛》,其他商业出版物也以他的公司为案例。所罗门是“客户学院”网站的创始人,也是一位著名的商业顾问和演讲者。
发表于2024-12-18
Exceptional Service, Exceptional Profit 2024 pdf epub mobi 电子书
我记得有一次我们三个朋友一起去逛街,在一家服装店里一位朋友在试衣服,试完衣服后这位朋友说“我觉得价格有点高”,店员拿着那个衣服就往衣服架子上一扔,说“我们的衣服就是这样的”,后来我们三个一致的走出了这家店,这对我那位朋友来说是一次很不好的用户体验,这次事情...
评分1 提高客户的粘性,就是要提高用户体验。这是一本很实用的技术手册。 书名翻译得比较差,人家本来叫exceptional service,exceptional profit。出色的服务,出色的利润。有点双一流的意思。 它的细节推荐:建立一致的语言风格。创建推荐用语和词汇表。选择语言,是让客户觉得自...
评分 评分英文原版是2010年出版的。书中主要内容是酒店服务人员在服务细节上如何让客户更满意。本书副标题“智能时代提升客户黏性的服务细节”有误导的嫌疑,改为这个更合适:智能时代以前提升酒店客户黏性的服务细节。 总体评价2星。酒店业从业人员可以参考,其他行业我认为价值不大。...
评分其实我倒不觉得这本书只适合服务行业的从业者去阅读,准确地说,我并不赞同过分细化行业,或者关于服务,我坚持认为它存在各行各业中,不管是售前、售中还是售后,不论是任何的部门,销售、行政、产品……他们都有着各自的服务对象,或对外或对内,每个人都是被服务者,同时也...
图书标签: 服务
"Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODIN
In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand. In Exceptional Service, Exceptional Profit insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty. Their anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon's entertainment and technology company Oasis , and has since proven itself in countless companies around the globe from luxury giant BVLGARI to value-sensitive auto parts leader Carquest, and everywhere in between. Now, readers can take the techniques that minted money for these brands and apply them directly to their own businesses. As Ken Blanchard writes, "Leonardo and Micah's philosophies, rules, and winning examples of service excellence will make you want to implement their suggestions immediately in your own organization." Filled with detailed, behind-the-scenes examples, the book unlocks a new level of customer relationship that leaves your competitors in the dust, your customers coming back day after day, and your bottom line looking better than it ever has before. (edited by author)
服务人员入职丛书
评分服务人员入职丛书
评分服务人员入职丛书
评分服务人员入职丛书
评分服务人员入职丛书
Exceptional Service, Exceptional Profit 2024 pdf epub mobi 电子书