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The Vignelli Canon pdf epub mobi 著者簡介

馬西莫·維涅裏（Massimo Vignelli，1931—2014）是意大利國寶級設計師，現代主義設計的開拓中堅，二十世紀下半葉視覺傳達發展進程中具有深遠影響的人物之一。他的設計領域涵蓋瞭包裝、産品、傢具、展示設計到公共標識。

1966年，維涅裏同其他設計師共同創辦瞭“益茂國際”（Unimark International），這傢設計所很快便成為瞭世界上最大的設計公司之一，並為眾多世界知名企業設計瞭身份標識，如美國航空、美國布魯明代爾百貨公司、福特、IBM等。這一時期，維涅裏最著名的設計作品是紐約地鐵綫路圖。1971年，維涅裏離開益茂國際，與妻子萊拉一起在紐約創辦瞭維涅裏設計事務所，被視為設計界的全能常青樹。

The Vignelli Canon pdf epub mobi 圖書描述

This compact book is an invaluable primer for the novice graphic designer or for the experienced designer keen to reconnect with the fundamental principles of design. Master designer Massimo Vignelli draws on his much-awarded design career to offer sage advice on design and strong opinions on the woes that have befallen good design since the advent of desktop publishing. His aim is to give young designers the tools to advance their design skills and increase their creativity, hoping that the discovery of new principles excites and inspires, just as they inspired the young Vignelli. The book is divided into two sections the 'intangibles' and the 'tangibles'. In the former, he urges designers to research, to uncover complexities and to understand the nuances of the job at hand. He urges discipline, adherence to the rules of design, relevance and appropriateness, and the search for what he calls an intellectual elegance, the essence of design. The 'tangibles' section covers many of the visible aspects of design that are essential parts of the designer's tool kit, such as standardized paper sizes, grids, margins, basic typefaces, type size relationships, scale, texture, color, binding and more. Generous illustrations and examples accompany each topic. With this succinct volume, Vignelli has succeeded in sifting through the often ego-driven and subjective field of graphic design to present solid, basic, invaluable advice that aspiring designers will return to again and again.

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The Vignelli Canon 2024 pdf epub mobi 電子書下載

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在看瞭很多作品集之後，來看這本書。就知道瞭彆人做的好在哪裏瞭。考試的前一晚和後一晚，兩個晚上看完瞭。雖然沒有說明具體應該怎麼做，但是所給的指導很明確，可以說一針見血。作者的結尾很有詩意。 BTY “It is not the formula that prevents good design from happe...

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"How often we see design that has no meaning: stripes and swash of color splashed across pages for no reason whatsoever. Well, they are either meaningless or incredibly vulgar or criminal when done on purpose. Unfortunately, there are designers and marketin...

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17° 讀書會第 6 本書：閱讀時間：2017-03-19 ~ 2017-03-25 這本小書不是要扼殺創造力，也不是要將其簡化為一堆原則，它並非妨礙好設計發生的方程式，而是希望製止對設計專業復雜性缺乏瞭解的狀況。大腦應該負責運用閤適的方程式去實現預期的結果。讀前問題設計中的「準則」...

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我選擇閱讀的書籍是《設計的準則》。在《設計的準則》本書中講到無形因素比具體的設計方法更為基礎和重要。從語義學，句法學，語用學，曆史理論批評，現代主義，統一，視野的力量，智慧的優雅，永恒，責任，權利，自然，任意性，從語境，影響和營銷，設計必須符閤用戶，明確起...

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出版者:Images Publishing Group

作者:Massimo Vignelli

出品人:

頁數:96

譯者:

出版時間:2010-3-1

價格:0