The Vignelli Canon 2024 pdf epub mobi 电子书

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The Vignelli Canon 2024 pdf epub mobi 电子书著者简介

马西莫·维涅里（Massimo Vignelli，1931—2014）是意大利国宝级设计师，现代主义设计的开拓中坚，二十世纪下半叶视觉传达发展进程中具有深远影响的人物之一。他的设计领域涵盖了包装、产品、家具、展示设计到公共标识。

1966年，维涅里同其他设计师共同创办了“益茂国际”（Unimark International），这家设计所很快便成为了世界上最大的设计公司之一，并为众多世界知名企业设计了身份标识，如美国航空、美国布鲁明代尔百货公司、福特、IBM等。这一时期，维涅里最著名的设计作品是纽约地铁线路图。1971年，维涅里离开益茂国际，与妻子莱拉一起在纽约创办了维涅里设计事务所，被视为设计界的全能常青树。

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发表于2024-05-14

The Vignelli Canon 2024 pdf epub mobi 电子书

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作者主要做的是平面设计方面的讲解，所以我觉得作者写作此书的目标为设计实用指导，起码得告诉读者什么样的设计准则是需要注意的。在此书的前半部分，我看不到很多的关于设计需要注意的事项，而是通篇用说教的方式告诉我们要用心要的去学习语义学、句法学、语用学规则、适度性...

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我选择阅读的书籍是《设计的准则》。在《设计的准则》本书中讲到无形因素比具体的设计方法更为基础和重要。从语义学，句法学，语用学，历史理论批评，现代主义，统一，视野的力量，智慧的优雅，永恒，责任，权利，自然，任意性，从语境，影响和营销，设计必须符合用户，明确起...

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在看了很多作品集之后，来看这本书。就知道了别人做的好在哪里了。考试的前一晚和后一晚，两个晚上看完了。虽然没有说明具体应该怎么做，但是所给的指导很明确，可以说一针见血。作者的结尾很有诗意。 BTY “It is not the formula that prevents good design from happe...

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"How often we see design that has no meaning: stripes and swash of color splashed across pages for no reason whatsoever. Well, they are either meaningless or incredibly vulgar or criminal when done on purpose. Unfortunately, there are designers and marketin...

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出版者:Images Publishing Group

作者:Massimo Vignelli

出品人:

页数:96

译者:

出版时间:2010-3-1

价格:0

装帧:

isbn号码:9781864703696

丛书系列:

图书标签: 设计平面设计 Design 设计观点 graphic 设计理论排版 design

The Vignelli Canon 2024 pdf epub mobi 电子书图书描述

This compact book is an invaluable primer for the novice graphic designer or for the experienced designer keen to reconnect with the fundamental principles of design. Master designer Massimo Vignelli draws on his much-awarded design career to offer sage advice on design and strong opinions on the woes that have befallen good design since the advent of desktop publishing. His aim is to give young designers the tools to advance their design skills and increase their creativity, hoping that the discovery of new principles excites and inspires, just as they inspired the young Vignelli. The book is divided into two sections the 'intangibles' and the 'tangibles'. In the former, he urges designers to research, to uncover complexities and to understand the nuances of the job at hand. He urges discipline, adherence to the rules of design, relevance and appropriateness, and the search for what he calls an intellectual elegance, the essence of design. The 'tangibles' section covers many of the visible aspects of design that are essential parts of the designer's tool kit, such as standardized paper sizes, grids, margins, basic typefaces, type size relationships, scale, texture, color, binding and more. Generous illustrations and examples accompany each topic. With this succinct volume, Vignelli has succeeded in sifting through the often ego-driven and subjective field of graphic design to present solid, basic, invaluable advice that aspiring designers will return to again and again.

The Vignelli Canon 2024 pdf epub mobi 电子书

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