Predictably Irrational 2024 pdf epub mobi 電子書下載

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Predictably Irrational pdf epub mobi 著者簡介

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, Wall Street Journal, Washington Post, Boston Globe, and elsewhere. He lives in North Carolina with his family.

Predictably Irrational pdf epub mobi 圖書描述

Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually effective in reducting dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why we make decisions contrary to our better judgement.

Predictably Irrational will help readers make better choices in their personal lives, their business lives, and about our collective welfare.

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怪誕行為學:可預測的非理性(升級版)

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發表於2024-05-17

Predictably Irrational 2024 pdf epub mobi 電子書下載

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Predictably Irrational pdf epub mobi 讀後感

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《怪誕行為學》是行為經濟學的入門書和案例書。嘛叫行為經濟學？它是與傳統經濟學相對的一門學科。傳統經濟學以理性為基礎和齣發點，即假設人們的所有經濟行為都在理性的情況下發生，所謂趨利避害。但現實中並非總是如此，人們的很多經濟行為是非理性而且具有規律性的——行為...

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那是三十多年前，我在東北林區工作。有一天，當地商店的經理來找我說：“咱們店裏的白糖賣不齣去，眼看快到夏天瞭，再賣不齣去就要變質。你是學經濟的，能不能給我想個辦法？”我知道，雖然當年物質短缺“要嘛沒嘛”，但林業局用木材換瞭不少白糖，當地人吃糖並不多，糖並不缺...

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October 09, 2008 Predictably Irrational 作者ARIELY是現在行為經濟學方麵的明星，以色列人，現在MIT的Sloan School作Alfred P. Sloan Professor of Behavioral Economics。96年先在UNC Chapel Hill拿的認知心理學的博士，兩年後又在杜剋拿瞭管理學的博士，之後就一直在MIT...

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連續兩天大雪，睏在屋內除瞭遠眺東山的雪景，便隻能讀書。積雪映的屋內比平日亮堂，昨晚忘瞭拉窗簾，結果早早被晃醒，百無聊賴，遂泡好一壺白霜霧毫，繼續窩在床上把這本《怪誕行為學》翻完瞭。經濟學暢銷書談不上什麼深度，但大多會有幽默的敘述和新奇的信息，本書也不例外...

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出版者:Happer

作者:丹·艾瑞裏

出品人:

頁數:348

譯者:

出版時間:2010-4

價格:USD 7.99

裝幀:Paperback

isbn號碼:9780062018205