Introduction to Marketing

Introduction to Marketing pdf epub mobi txt 电子书 下载 2025

出版者:
作者:McDaniel
出品人:
页数:804
译者:
出版时间:2010-4
价格:0
装帧:
isbn号码:9780538754873
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With its engaging presentation of concepts, "Introduction to Marketing, 11e, International Edition", will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's "Introduction to Marketing, 11e, International Edition", will have students saying, 'Now that's marketing'.

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