Public Relations Cases 2024 pdf epub mobi 电子书

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发表于2024-11-23

Public Relations Cases 2024 pdf epub mobi 电子书

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出版者:

作者:Hayes, Darrell; Hendrix, Jerry A.

出品人:

页数:480

译者:

出版时间:2009-3

价格:909.00元

装帧:

isbn号码:9780495567820

丛书系列:

图书标签: 公共关系传媒 relations public 教材

Public Relations Cases 2024 pdf epub mobi 电子书图书描述

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 8E, International Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

Public Relations Cases 2024 pdf epub mobi 电子书

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