A Handbook of Corporate Communication and Public Relations 2024 pdf epub mobi 电子书

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发表于2024-06-17

A Handbook of Corporate Communication and Public Relations 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:Sandra Oliver

出品人:

页数:456

译者:

出版时间:2004-06-17

价格:USD 200.00

装帧:Hardcover

isbn号码:9780415334198

丛书系列:

图书标签: 公共关系企业传播我的大学传播学

A Handbook of Corporate Communication and Public Relations 2024 pdf epub mobi 电子书图书描述

This text provides an excellent overview of corporate communication, which comprehensively positions current debates. It gives the reader an in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication. Clear indications are given of the pertinent best practice outcomes of theoretically based applications. Academics, practitioners and students alike will gain a comprehensive coverage of corporate communication involvement in the key area of corporate strategy and business and corporate affairs. Illustrated throughout with contemporary case-studies this text highlights the importance and significance of understanding corporate communication in content and context. Past and present theories are illuminated and areas of debate are discussed and future directions are explored. It is an essential one-stop reference resource for all those studying or interested in corporate communication.</P>

A Handbook of Corporate Communication and Public Relations 2024 pdf epub mobi 电子书

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