The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business. Today, individuals and brands that out-care and out-love their competition - those emphasising quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns. Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - will pull away from the pack and profit in today's markets. In "The Thank You Economy", he dissects the companies on the leading edge, showing how they are succeeding - and sometimes failing. Laying out the ideas and insight that support this enormous change, Vaynerchuk explores these emerging connections - from consumer to consumer and business to business and everything in between. Passionate and persuasive, he reminds us that, surviving and thriving today it takes more than just hard work-it takes a heartfelt thanks to those who make it possible.
發表於2024-09-11
The Thank You Economy 2024 pdf epub mobi 電子書 下載
圖書標籤: 商業 創業 互聯網 socialmedia marketing economy MBL_D Gary_Vaynerchuk
利用social media 來做營銷的小書,新意基本是沒有
評分利用social media 來做營銷的小書,新意基本是沒有
評分利用social media 來做營銷的小書,新意基本是沒有
評分從中得到的教訓是:要重視social media marketing. when you go to a big mall, looking around to see how many people head into their smart phone. 的確是,我讀這句話的時候,正好在電影院,一看周圍的人,好多人都在對著自己的手機,而不是相互聊天。 還有,書上說,不能把social media作為發布信息的平颱或者是轉發信息,應該要把客戶拉進來互動,注重質量,不是數量。
評分從中得到的教訓是:要重視social media marketing. when you go to a big mall, looking around to see how many people head into their smart phone. 的確是,我讀這句話的時候,正好在電影院,一看周圍的人,好多人都在對著自己的手機,而不是相互聊天。 還有,書上說,不能把social media作為發布信息的平颱或者是轉發信息,應該要把客戶拉進來互動,注重質量,不是數量。
The Thank You Economy 2024 pdf epub mobi 電子書 下載