An ideal introductory reference to salesforce.com--completely updated and revised throughout As the global leader in on-demand customer relationship management (CRM), salesforce.com drives more success than any other CRM solution. Salesforce.com allows businesses to organize and manage all of their customer information. Written by two leading CRM authorities, this straightforward guide shows you how salesforce.com can be used to solve business challenges, manage products, calculate forecasts, and drive demand with campaigns. Revised to cover the latest updates and enhancements to salesforce.com, this new edition carries on the style of the previous bestselling editions. You'll learn to personalize your system, develop contacts, manage accounts and activities, analyze data with reports, maintain your data, and more. Explains how salesforce.com is a customizable on-demand CRM solution, which allows businesses to organize and manage all of their customer information Offers updates on how salesforce.com can help you organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, communicate effectively, and make accurate projections based on past performance Details ways salesforce.com can be used to develop contacts, send and track e-mail, track opportunities, manage products, drive demand with campaigns, maintain data, and more Whether you're new to salesforce.com, considering salesforce.com for your business, or looking to increase your understanding of salesforce.com, this guide will help you accomplish manage all your CRM needs.