Film Marketing

作者:Kerrigan, Finola

页数:276

出版时间:2009-11

价格:340.00元

isbn号码:9780750686839

图书标签:marketingfilm电影传播

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry. Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong. Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. The book includes full pedagogical features and additional lecture resources, available at www.textbooks.elsevier.com allowing for easy use by both lecturer and student. To access the Teaching Support Materials, click on the Instructor Manual tab at the top right of the page. You must be registered and logged in to view theis tab.

* The only book dedicated to marketing in the rapidly growing film industry, from a marketing perspective

* The first book to include global examples such as Korea, Nigeria, India, Denmark, France, the UK and Hong Kong, as well as Hollywood

* The first book to combine theory and practice with a student-friendly use of pedagogy and providing additional lecturer resources, available at www.textbooks.elsevier.com including PowerPoint slides, exercises and further reading

用户评价

入门滴

毕业论文，这本书真的救了大急。老老实实的从头看到尾，内容不算前沿，但也能给人启发。

为了毕业论文看的，写得好厉害，就是时间有点久远了，20年代刚开始中国对好莱坞来说还不是一块重要的肥肉，跟我的研究题还是有点点偏。

入门滴

入门滴