Film Marketing 2024 pdf epub mobi 電子書 下載


Film Marketing

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Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry. Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong. Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. The book includes full pedagogical features and additional lecture resources, available at www.textbooks.elsevier.com allowing for easy use by both lecturer and student. To access the Teaching Support Materials, click on the Instructor Manual tab at the top right of the page. You must be registered and logged in to view theis tab.

* The only book dedicated to marketing in the rapidly growing film industry, from a marketing perspective

* The first book to include global examples such as Korea, Nigeria, India, Denmark, France, the UK and Hong Kong, as well as Hollywood

* The first book to combine theory and practice with a student-friendly use of pedagogy and providing additional lecturer resources, available at www.textbooks.elsevier.com including PowerPoint slides, exercises and further reading

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發表於2024-12-24

Film Marketing 2024 pdf epub mobi 電子書 下載

Film Marketing 2024 pdf epub mobi 電子書 下載

Film Marketing 2024 pdf epub mobi 電子書 下載



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出版者:
作者:Kerrigan, Finola
出品人:
頁數:276
譯者:
出版時間:2009-11
價格:340.00元
裝幀:
isbn號碼:9780750686839
叢書系列:

圖書標籤: marketing  film  電影  傳播   


Film Marketing 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Film Marketing pdf epub mobi 用戶評價

評分

畢業論文,這本書真的救瞭大急。老老實實的從頭看到尾,內容不算前沿,但也能給人啓發。

評分

畢業論文,這本書真的救瞭大急。老老實實的從頭看到尾,內容不算前沿,但也能給人啓發。

評分

為瞭畢業論文看的,寫得好厲害,就是時間有點久遠瞭,20年代剛開始中國對好萊塢來說還不是一塊重要的肥肉,跟我的研究題還是有點點偏。

評分

為瞭畢業論文看的,寫得好厲害,就是時間有點久遠瞭,20年代剛開始中國對好萊塢來說還不是一塊重要的肥肉,跟我的研究題還是有點點偏。

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Film Marketing 2024 pdf epub mobi 電子書 下載


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