The Media Economy 2024 pdf epub mobi 电子书


The Media Economy

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发表于2024-12-23

The Media Economy 2024 pdf epub mobi 电子书

The Media Economy 2024 pdf epub mobi 电子书

The Media Economy 2024 pdf epub mobi 电子书



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出版者:
作者:Albarran, Alan B.
出品人:
页数:216
译者:
出版时间:2010-7
价格:434.00元
装帧:
isbn号码:9780415990462
丛书系列:

图书标签: 经济学  媒体  comunicación   


The Media Economy 2024 pdf epub mobi 电子书 图书描述

The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual) looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study. Key features of this innovative text include: topics new to media economics texts, such as finance and investment, labor, and social aspects accessible discussion of complicated concepts and their application to media industries new directions for both theoretical and methodological areas. With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.

The Media Economy 2024 pdf epub mobi 电子书

The Media Economy 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

The Media Economy 2024 pdf epub mobi 用户评价

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爛書,負分滾粗!

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要不是因为考试,我肿么会把这本书看了3遍!!!给跪==

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爛書,負分滾粗!

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要不是因为考试,我肿么会把这本书看了3遍!!!给跪==

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也就入门级别,考试需要

The Media Economy 2024 pdf epub mobi 电子书


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