The Experience Economy 2025 pdf epub mobi 电子书

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The Experience Economy 2025 pdf epub mobi 电子书著者简介

About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

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发表于2025-01-30

The Experience Economy 2025 pdf epub mobi 电子书

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书到手有1个月了，零星看完，收获颇丰！《体验经济》讲的是一种经济形式，继从最早的提供产品、再到提供服务、再到提供体验，最终提供变革的发展路线。大部分经济形式都可以有以上几种形式的转化，而且到了体验经济阶段之后，产品和服务的价格与价值会发生偏离，说白了就是这...

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今天下午一鼓作气把《体验经济珍藏版》读完，获益匪浅，感悟良多。当前中国经济疲软，以钢铁，煤炭，有色金属为主的传统行业遭遇重重危机，破产兼并屡见不鲜，经济增长模式遭遇瓶颈，这表明以高污染，高耗能为主的工业发展方式难以为继。而新兴经济，比如旅游，电影，电商，虚...

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看到“体验经济”这个新名词时，我第一感觉：“体验”这个词现在开始用滥了：产品体验、视觉体验、营销体验、似乎什么都可以与体验二字挂钩。全行业都在说“体验”，多少有些让人视觉疲劳。我翻开这本《体验经济》只是好奇，当体验与经济这两个词划上了连接符后，原本试验室里...

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这本书恍惚在本科的时候借出来看过，但是就看了个开头。正如评论所说的，内容略显啰嗦，主要是案例比较多。虽然是几年前的书，但是有很多内容还是非常值得学习的。这本书让我有很多思考。能够让我思考的书并不多，有很多可能是有的没的内容，或者我根本还看不懂。要几年前看这...

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出版者:Harvard Business School Press

作者:B. Joseph Pine II

出品人:

页数:256

译者:James H Gilmore

出版时间:2011-7

价格:$ 28.19

装帧:

isbn号码:9781422161975

丛书系列:

图书标签: 体验经济学服务设计体验经济设计管理商业 economy 设计酒店

The Experience Economy 2025 pdf epub mobi 电子书图书描述

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

The Experience Economy 2025 pdf epub mobi 电子书

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