The Experience Economy

About the AuthorB. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

出版者:Harvard Business School Press

作者:B. Joseph Pine II

页数:256

译者:James H Gilmore

出版时间:2011-7

价格:$ 28.19

isbn号码:9781422161975

图书标签:体验经济学服务设计体验经济设计管理商业economy设计酒店

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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

读后感

Text: Echo He Pine and Cilmore's article is an introduction to experience economy, a term that is elaborated in their influential book Experience Economy . Pine and Gilmore argues that experiences have emerged as a fourth distinct economic offering, diffe...  

书到手有1个月了，零星看完，收获颇丰！ 《体验经济》讲的是一种经济形式，继从最早的提供产品、再到提供服务、再到提供体验，最终提供变革的发展路线。大部分经济形式都可以有以上几种形式的转化，而且到了体验经济阶段之后，产品和服务的价格与价值会发生偏离，说白了就是这...  

大规模标准化的生产方式没有能够形成更高价值的体验经济，原因在没有对顾客的具体需求进行细分，结果会出现满足了顾客的基本服务需求，但在顾客体验上面没有得到更满意的效果。这解释了很多公司发展规模已经非常庞大但同时遭到人们许多抱怨的原因，体验经济关注的重点就是顾客...  

今天下午一鼓作气把《体验经济珍藏版》读完，获益匪浅，感悟良多。当前中国经济疲软，以钢铁，煤炭，有色金属为主的传统行业遭遇重重危机，破产兼并屡见不鲜，经济增长模式遭遇瓶颈，这表明以高污染，高耗能为主的工业发展方式难以为继。而新兴经济，比如旅游，电影，电商，虚...  

书到手有1个月了，零星看完，收获颇丰！ 《体验经济》讲的是一种经济形式，继从最早的提供产品、再到提供服务、再到提供体验，最终提供变革的发展路线。大部分经济形式都可以有以上几种形式的转化，而且到了体验经济阶段之后，产品和服务的价格与价值会发生偏离，说白了就是这...  

用户评价

体验经济

还没精读完，大致扫了一下。是非常有意思的，内容十分翔实有趣，只是不够学术，不够深。最大感想就是，我想去里面提及的每一家店！

概念提的很超前，叙述也比较具象。基本上算是印证了Gentle Monster在零售领域的成功。就是方法论反而比较鸡肋。

扫了一眼。经历还是经验，际遇还是期冀。experience是一个我很爱又很难解释的词。

概念提的很超前，叙述也比较具象。基本上算是印证了Gentle Monster在零售领域的成功。就是方法论反而比较鸡肋。