The Experience Economy

The Experience Economy pdf epub mobi txt 電子書 下載2025

About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

出版者:Harvard Business School Press
作者:B. Joseph Pine II
出品人:
頁數:256
译者:James H Gilmore
出版時間:2011-7
價格:$ 28.19
裝幀:
isbn號碼:9781422161975
叢書系列:
圖書標籤:
  • 體驗經濟學 
  • 服務設計 
  • 體驗經濟 
  • 設計管理 
  • 商業 
  • economy 
  • 設計 
  • 酒店 
  •  
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

具體描述

讀後感

評分

由於這本書是藉閱的港版,所以這篇讀書筆記僅是摘抄。 體驗營銷是經常被掛在嘴邊的說辭,但到底是什麼?【美】約瑟夫.派恩和詹姆斯.吉爾摩這本10年前的著作《體驗經濟時代》給齣瞭超乎我們想像的解答。 什麼是體驗經濟? 作者把體驗定義為...  

評分

評分

這本書最早齣版於1999年,現在的版本應該是新增加瞭許多內容。去年在北京期間朋友伊卡洛斯贈閱,遲遲未能寫上書評。 體驗應用的範圍:關於體驗經濟,早期單獨歸類到電影、演講會、娛樂,但是現在做産品營銷的公司也開始産品中加入一些應用的場景,記得羅大胖在一期邏輯思維裏...  

評分

大規模標準化的生産方式沒有能夠形成更高價值的體驗經濟,原因在沒有對顧客的具體需求進行細分,結果會齣現滿足瞭顧客的基本服務需求,但在顧客體驗上麵沒有得到更滿意的效果。這解釋瞭很多公司發展規模已經非常龐大但同時遭到人們許多抱怨的原因,體驗經濟關注的重點就是顧客...  

評分

用戶評價

评分

掃瞭一眼。經曆還是經驗,際遇還是期冀。experience是一個我很愛又很難解釋的詞。

评分

體驗經濟

评分

概念提的很超前,敘述也比較具象。基本上算是印證瞭Gentle Monster在零售領域的成功。就是方法論反而比較雞肋。

评分

還沒精讀完,大緻掃瞭一下。是非常有意思的,內容十分翔實有趣,隻是不夠學術,不夠深。最大感想就是,我想去裏麵提及的每一傢店!

评分

體驗至上!21世紀注定是強調用戶體驗的世紀!

本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

© 2025 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有