About the Author
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
發表於2024-09-19
The Experience Economy 2024 pdf epub mobi 電子書 下載
這本書最早齣版於1999年,現在的版本應該是新增加瞭許多內容。去年在北京期間朋友伊卡洛斯贈閱,遲遲未能寫上書評。 體驗應用的範圍:關於體驗經濟,早期單獨歸類到電影、演講會、娛樂,但是現在做産品營銷的公司也開始産品中加入一些應用的場景,記得羅大胖在一期邏輯思維裏...
評分 評分 評分這本書恍惚在本科的時候藉齣來看過,但是就看瞭個開頭。正如評論所說的,內容略顯囉嗦,主要是案例比較多。雖然是幾年前的書,但是有很多內容還是非常值得學習的。這本書讓我有很多思考。能夠讓我思考的書並不多,有很多可能是有的沒的內容,或者我根本還看不懂。要幾年前看這...
評分書到手有1個月瞭,零星看完,收獲頗豐! 《體驗經濟》講的是一種經濟形式,繼從最早的提供産品、再到提供服務、再到提供體驗,最終提供變革的發展路綫。大部分經濟形式都可以有以上幾種形式的轉化,而且到瞭體驗經濟階段之後,産品和服務的價格與價值會發生偏離,說白瞭就是這...
圖書標籤: 體驗經濟學 服務設計 體驗經濟 設計管理 商業 economy 設計 酒店
掃瞭一眼。經曆還是經驗,際遇還是期冀。experience是一個我很愛又很難解釋的詞。
評分概念提的很超前,敘述也比較具象。基本上算是印證瞭Gentle Monster在零售領域的成功。就是方法論反而比較雞肋。
評分掃瞭一眼。經曆還是經驗,際遇還是期冀。experience是一個我很愛又很難解釋的詞。
評分體驗經濟
評分非學術型著作,但很有意思
The Experience Economy 2024 pdf epub mobi 電子書 下載