About the Author
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
發表於2024-11-27
The Experience Economy 2024 pdf epub mobi 電子書 下載
今天下午一鼓作氣把《體驗經濟珍藏版》讀完,獲益匪淺,感悟良多。當前中國經濟疲軟,以鋼鐵,煤炭,有色金屬為主的傳統行業遭遇重重危機,破産兼並屢見不鮮,經濟增長模式遭遇瓶頸,這錶明以高汙染,高耗能為主的工業發展方式難以為繼。而新興經濟,比如旅遊,電影,電商,虛...
評分個人感覺這本書看前5章就好瞭,有些概念還是很重要的,雖然實現方法在2019年可能有些落後。 1. 體驗經濟作為一種區彆於低價的競爭優勢 體驗經濟as a way to differentiate. 2.體驗經濟作為一種valuable resource 這句話指的是,從公司的角度,體驗經濟也是一種公司資産。 3. To...
評分Text: Echo He Pine and Cilmore's article is an introduction to experience economy, a term that is elaborated in their influential book Experience Economy . Pine and Gilmore argues that experiences have emerged as a fourth distinct economic offering, diffe...
評分體驗經濟簡單說就是花錢買服務。隨著時代的發展,物質的充足已經不能滿足人們的需求,更多潛在的服務需要商傢提供。與其說購買商品,到不如說是體驗經濟,體驗經濟帶給人的愉悅感與滿足感,從而得到心中所需要享受的東西。 隨著第一、第二産業比例的下降,第三産業比例的上升...
評分體驗經濟簡單說就是花錢買服務。隨著時代的發展,物質的充足已經不能滿足人們的需求,更多潛在的服務需要商傢提供。與其說購買商品,到不如說是體驗經濟,體驗經濟帶給人的愉悅感與滿足感,從而得到心中所需要享受的東西。 隨著第一、第二産業比例的下降,第三産業比例的上升...
圖書標籤: 體驗經濟學 服務設計 體驗經濟 設計管理 商業 economy 設計 酒店
體驗經濟
評分非學術型著作,但很有意思
評分體驗至上!21世紀注定是強調用戶體驗的世紀!
評分還沒精讀完,大緻掃瞭一下。是非常有意思的,內容十分翔實有趣,隻是不夠學術,不夠深。最大感想就是,我想去裏麵提及的每一傢店!
評分掃瞭一眼。經曆還是經驗,際遇還是期冀。experience是一個我很愛又很難解釋的詞。
The Experience Economy 2024 pdf epub mobi 電子書 下載