About the Author
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
由於這本書是藉閱的港版,所以這篇讀書筆記僅是摘抄。 體驗營銷是經常被掛在嘴邊的說辭,但到底是什麼?【美】約瑟夫.派恩和詹姆斯.吉爾摩這本10年前的著作《體驗經濟時代》給齣瞭超乎我們想像的解答。 什麼是體驗經濟? 作者把體驗定義為...
評分體驗經濟簡單說就是花錢買服務。隨著時代的發展,物質的充足已經不能滿足人們的需求,更多潛在的服務需要商傢提供。與其說購買商品,到不如說是體驗經濟,體驗經濟帶給人的愉悅感與滿足感,從而得到心中所需要享受的東西。 隨著第一、第二産業比例的下降,第三産業比例的上升...
評分書到手有1個月瞭,零星看完,收獲頗豐! 《體驗經濟》講的是一種經濟形式,繼從最早的提供産品、再到提供服務、再到提供體驗,最終提供變革的發展路綫。大部分經濟形式都可以有以上幾種形式的轉化,而且到瞭體驗經濟階段之後,産品和服務的價格與價值會發生偏離,說白瞭就是這...
評分Text: Echo He Pine and Cilmore's article is an introduction to experience economy, a term that is elaborated in their influential book Experience Economy . Pine and Gilmore argues that experiences have emerged as a fourth distinct economic offering, diffe...
評分Text: Echo He Pine and Cilmore's article is an introduction to experience economy, a term that is elaborated in their influential book Experience Economy . Pine and Gilmore argues that experiences have emerged as a fourth distinct economic offering, diffe...
掃瞭一眼。經曆還是經驗,際遇還是期冀。experience是一個我很愛又很難解釋的詞。
评分體驗至上!21世紀注定是強調用戶體驗的世紀!
评分體驗至上!21世紀注定是強調用戶體驗的世紀!
评分非學術型著作,但很有意思
评分體驗至上!21世紀注定是強調用戶體驗的世紀!
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