Winning Results with Google AdWords, Second Edition

Winning Results with Google AdWords, Second Edition pdf epub mobi txt 电子书 下载 2025

出版者:McGraw-Hill Osborne Media
作者:Andrew Goodman
出品人:
页数:400
译者:
出版时间:2008-12-08
价格:USD 24.99
装帧:Paperback
isbn号码:9780071496568
丛书系列:
图书标签:
  • Google 
  • Adwords 
  • 网络营销 
  • 商业 
  • SEM 
  •  
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Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! Create strategic groups of ads and keywords Understand Google's Quality Score ad ranking system and quality-based bidding Use the keyword tool to your advantage Develop a successful bidding strategy Write, test, and refine winning ads Filter out inappropriate prospects Expand proven ad campaigns Measure success using Google Analytics and other methods Increase conversion rates

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