Inside Apple 2024 pdf epub mobi 电子书

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亚当·拉辛斯基，《财富》杂志高级记者，专注报到硅谷及华尔街。

2001年进入《财富》杂志，发表多篇封面文章，主题包括谷歌、惠普和苹果等。也曾深度报道富国银行（Wells Fargo）、英特尔（Intel）、甲骨文（Oracle）、推特（Twitter）和风险投资行业。

2008年，曾为苹果撰写封面报道：The Genius Behind Steve： Could Operations Whiz Tim Cook Run The Company Someday（乔布斯背后的天才：经营奇才蒂姆·库克将来能否管理苹果），当时就准确预测库克会接任乔布斯，成为苹果下一任CEO。

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发表于2024-11-21

Inside Apple 2024 pdf epub mobi 电子书

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2008年的产品发布会上，乔布斯带着一个信封走上了台。在众人的疑惑目光中，MacBook Air从信封中滑出来。苹果公司的神话开始成形。 <苹果>一书规避了众多类似书籍对乔布斯的神化，将目光放在了在这位英雄背后的企业。书中所讲述的不仅是一个神话般的企业，也是这个企业之所以成...

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出版者:Business Plus

作者:Adam Lashinsky

出品人:

页数:240

译者:

出版时间:2012-1-25

价格:USD 26.99

装帧:Hardcover

isbn号码:9781455512157

丛书系列:

图书标签: 苹果 Apple 商业设计公司创业用户体验设计理论

Inside Apple 2024 pdf epub mobi 电子书图书描述

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Inside Apple 2024 pdf epub mobi 电子书

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