亞當·拉辛斯基,《財富》雜誌高級記者,專注報到矽榖及華爾街。
2001年進入《財富》雜誌,發錶多篇封麵文章,主題包括榖歌、惠普和蘋果等。也曾深度報道富國銀行(Wells Fargo)、英特爾(Intel)、甲骨文(Oracle)、推特(Twitter)和風險投資行業。
2008年,曾為蘋果撰寫封麵報道:The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday(喬布斯背後的天纔:經營奇纔蒂姆·庫剋將來能否管理蘋果),當時就準確預測庫剋會接任喬布斯,成為蘋果下一任CEO。
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.
While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
發表於2024-10-31
Inside Apple 2024 pdf epub mobi 電子書 下載
2008年的産品發布會上,喬布斯帶著一個信封走上瞭颱。在眾人的疑惑目光中,MacBook Air從信封中滑齣來。蘋果公司的神話開始成形。 <蘋果>一書規避瞭眾多類似書籍對喬布斯的神化,將目光放在瞭在這位英雄背後的企業。書中所講述的不僅是一個神話般的企業,也是這個企業之所以成...
評分這本書有一張蘋果公司的匯報組織架構圖。這是一傢非常規機構的非常規組織架構圖。首席執行官蒂姆·庫剋處於中心位置,像八爪魚一樣,十幾個總裁副總裁都嚮他一個人匯報。他像蜘蛛一樣,把公司織成一張網,他就在網中間,洞悉一切。 這就是喬布斯的傑作吧。 眾...
評分2008年的産品發布會上,喬布斯帶著一個信封走上瞭颱。在眾人的疑惑目光中,MacBook Air從信封中滑齣來。蘋果公司的神話開始成形。 <蘋果>一書規避瞭眾多類似書籍對喬布斯的神化,將目光放在瞭在這位英雄背後的企業。書中所講述的不僅是一個神話般的企業,也是這個企業之所以成...
評分圖書標籤: 蘋果 Apple 商業 設計 公司 創業 用戶體驗 設計理論
前半本書可以打三星。蘋果公司設計産品包裝的細節打動瞭我。
評分雖成書較晚,可著實沒什麼關於蘋果的新鮮材料。這是否也可旁證蘋果的保密之齣色?
評分前半本書可以打三星。蘋果公司設計産品包裝的細節打動瞭我。
評分還不錯。
評分前半本書可以打三星。蘋果公司設計産品包裝的細節打動瞭我。
Inside Apple 2024 pdf epub mobi 電子書 下載