The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.
發表於2024-06-03
Hey, Whipple, Squeeze This 2024 pdf epub mobi 電子書 下載
《文案發燒》讀起來並不無聊,幽默與玩笑會參雜其中。 讀中外與專業知識相關的書籍,發現一個特點,中國的書籍包含的信息多,一般是編者整閤的內容,而語言也較為正式;外國的書籍說得比較通俗易懂,好像一個坐在你前麵的朋友在和你講話,教你知識。當然,我讀的是...
評分被人吹捧的嚇死我瞭,以為我落後到封建社會去瞭,細看下來,聊瞭很多細節問題,也侃瞭很多實在的問題,學到瞭些東西,但是也沒有太太深入的學習到什麼吧······看過,然後飄過·····
評分被人吹捧的嚇死我瞭,以為我落後到封建社會去瞭,細看下來,聊瞭很多細節問題,也侃瞭很多實在的問題,學到瞭些東西,但是也沒有太太深入的學習到什麼吧······看過,然後飄過·····
評分圖書標籤: 廣告 美國 文案 額,挺感興趣的,就是原版太貴瞭,不想讀翻譯的 經典原著 求PDF 創意 french
what a yummy book!
評分what a yummy book!
評分說漂亮話,乾漂亮活兒
評分creative textbook, Ryan said he used to babysitting for this guy lol
評分內容非常廣&散 隻能當個大概看看 不過說的倒的確真實又有實踐性 看完你就會發現奇葩的客戶與廣告人總是無處不在
Hey, Whipple, Squeeze This 2024 pdf epub mobi 電子書 下載