Hey, Whipple, Squeeze This 2024 pdf epub mobi 电子书

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发表于2024-05-20

Hey, Whipple, Squeeze This 2024 pdf epub mobi 电子书

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Hey, Whipple, Squeeze This 电子书读后感

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读完发现，只有第2、3、4这三章对于个人比较有用。后边开始讲广播的，将各式奇葩广告人的，讲态度的，个人认为可看可不看，建议跳过。这本书让我觉得受用的地方，应该就是这6个字——简单就是一切。这半年多来也时时刻刻在提醒自己，用最少的字，表达最重点的意思即可。 ...

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技术上的内容不想提了，是值得一看的文案指导书。其它诸如如何与客户拆招、应聘、谈工资等细节，在书的后面都有谈及，算是很实用。只是没想到，一本教材，也可以让我感恩。一直觉得广告是我的副业，虽然以此赚钱生存，但心下始终没有很正视它。做了这么多年，直至最近慢慢...

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出版者:Wiley

作者:Luke Sullivan

出品人:

页数:400

译者:

出版时间:2012-3-6

价格:USD 19.95

装帧:Paperback

isbn号码:9781118101339

丛书系列:

图书标签: 广告美国文案额，挺感兴趣的，就是原版太贵了，不想读翻译的经典原著求PDF 创意 french

Hey, Whipple, Squeeze This 2024 pdf epub mobi 电子书图书描述

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

Hey, Whipple, Squeeze This 2024 pdf epub mobi 电子书

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