大衛·諾瓦剋（David Novak），他是業務遍及世界117個國傢和地區，雇員總數達到140萬人的百勝餐飲集團董事會主席兼CEO。百勝餐飲集團旗下的三個連鎖店品牌——肯德基、必勝客和塔可鍾均是世界快餐業之翹楚。在執掌百勝餐飲集團之前，大衛·諾瓦剋還曾擔任過肯德基和必勝客的總裁，以及百事可樂公司的高級主管。他現在定居於肯塔基州的路易斯維爾市。

"This is the best, most practical hands-on book on leadership I've ever read. If you apply these principles, your career and the people you work with will flourish."

-Dr. Bob Rotell a, sports psychologist David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his fifteen years at Yum Brands, Novak has developed a trademarked program he calls Taking People with You. He spends several weeks each year personally teaching it to thousands of managers around the world. He convinces them that they'll never make big things happen until they learn how to get people on their side. No skill in business is more important. AndYum 's extraordinary success (at least 13 percent growth for each of the last nine years) proves his point. Novak knows that managers don't need leadership platitudes or business school theories. So he cuts right to the chase with a step-by- step guide to setting big goals, getting people to work together, blowing past your targets, and celebrating after you shock the skeptics. And then doing it again and again until consistent excellence becomes a core element of your culture. This book has specific tools at the end of each chapter that will challenge you to reflect on how you're really doing on key aspects of leadership. And if you apply it, you'll immediately start to improve. You'll learn how to . . .

? Get inside the heads of your people. You can't convince them of anything until you see the world from their perspective.

? Think big. If your sales growth last year was 3.5 percent, don't aim for 4 percent this year, aim for 15 percent. Even if you fail, you'll probably do better than you would have with a smaller goal.

? Practice "extraordinary authenticity." Show occasional vulnerability and admit when you don't have the answers.

? Look for good ideas in unexpected places. Novak's team came up with Cool Ranch Doritos for Frito-Lay during a field trip to a grocery store's salad dressing aisle.

? Choose a can-do mind-set. There's a huge difference between a boss who says "We can try this" and one who says "We can do this "

? Cheer for first downs, not just touchdowns. Publicly recognizing and rewarding small wins keeps everyone motivated for the long haul.

? Get rid of cynics. In many teams one person will reject your values and spread negative energy. Moving that person out will show everyone else you're serious. Get ready to change the way you think about leadership-and more important, the way you practice it every day.