Confessions of an Advertising Man 2024 pdf epub mobi 电子书

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发表于2024-09-16

Confessions of an Advertising Man 2024 pdf epub mobi 电子书

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出版者:Southbank Publishing

作者:David Ogilvy

出品人:

页数:192

译者:

出版时间:2011-9-1

价格:GBP 12.99

装帧:Paperback

isbn号码:9781904915379

丛书系列:

图书标签: 广告学美国广告 Ogilvy English David 阿听听致用类

Confessions of an Advertising Man 2024 pdf epub mobi 电子书图书描述

A new edition of the timeless business classic featured on "Mad Men"--as fresh and relevant now as the day it was written ""We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." --David Ogilvy""" David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Confessions of an Advertising Man 2024 pdf epub mobi 电子书

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Confessions of an Advertising Man 2024 pdf epub mobi 用户评价

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Advertising man's self-analysis. Hopefully one day I can also be a social person to explore the inner self (but now "social person" seems to have become a network word).

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inspiring

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inspiring

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读起来挺有趣的，但毕竟年代久远

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读起来挺有趣的，但毕竟年代久远

Confessions of an Advertising Man 2024 pdf epub mobi 电子书