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Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Eq 2025 pdf epub mobi 電子書下載

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In today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this valuation important. The purpose of this thesis is the critical comparison between two well-known brand valuation methods in order to choose the one that reflects the monetary value of a brand best possible. For this purpose, the methods are first analysed in relation to their compliance with the requirements for brand valuation methods. Secondly, the extent to which the methods can be applied for the different valuation purposes is also analysed. The two selected methods are the Interbrand model (from Interbrand Zintzmeyer and Lux) and the Brand Equity Evaluator model (from BBDO Consulting).

Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Eq 2025 pdf epub mobi 電子書下載

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Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Eq 2025 pdf epub mobi 電子書下載

Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Eq 2025 pdf epub mobi 電子書下載

Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Eq 2025 pdf epub mobi 電子書下載

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出版者:BoD

作者:Tatiana Soto J.

出品人:

頁數:108

譯者:

出版時間:2008-8-8

價格:GBP 42.50

裝幀:Paperback

isbn號碼:9783836658720

叢書系列:

圖書標籤: branding

Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Eq 2025 pdf epub mobi 電子書下載

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