Marketing Death 2024 pdf epub mobi 電子書 下載


Marketing Death

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Marketing Death pdf epub mobi 著者簡介

Cheris Shun-ching Chan is associate professor of sociology at the University of Hong Kong. She received her Ph.D. in Sociology from Northwestern University. Her writings have appeared in the American Journal of Sociology, British Journal of Sociology, Theory and Society, International Sociology, and The China Quarterly, and have won several awards from the American Sociological Association.


Marketing Death pdf epub mobi 圖書描述

How do companies sell life insurance in a country where death is a taboo subject? In Marketing Death, Cheris S.C. Chan explores both how and why the life insurance industry has managed to emerge in China, a country with an entrenched cultural stigma against the very topic of death. Drawing on extensive ethnographic fieldwork and engaging with current scholarship, Chan explores the processes and micro-politics by which foreign and domestic companies have negotiated local cultural resistance and created a market in spite of it. In doing so, she asks larger questions about how different societies view and value life and death, what is meant by "cultural values," how they interact with a set of fragmented cultural tools to compellingly organize individuals' practical daily lives, and how the market is influenced by them. Chan tells a story not just of the emergence of the Chinese life insurance industry, but of the dynamic relationships between culture and markets, local norms and foreign influences in one of the world's fastest-growing economies.

Marketing Death is the first book to offer a sociological analysis of the emergence of a life insurance market outside of a European or American context. Through in-depth study of the expansion of an industry whose unique "product" - gambling on one's own sudden death - has always met with a measure of resistance, but never more so than in China, Chan provides a new lens for understanding how modern capitalist enterprises are diffused to regions with disparate cultural traditions.

Marketing Death 2024 pdf epub mobi 電子書 下載

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發表於2024-11-05

Marketing Death 2024 pdf epub mobi 電子書 下載

Marketing Death 2024 pdf epub mobi 電子書 下載

Marketing Death 2024 pdf epub mobi 電子書 下載



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出版者:Oxford University Press
作者:Cheris Shun-ching Chan
出品人:
頁數:304
譯者:
出版時間:2012-3-22
價格:USD 65.00
裝幀:Hardcover
isbn號碼:9780195394078
叢書系列:

圖書標籤: 社會學  海外中國研究  經濟社會學  保險業  文化社會學  陳純菁  中國研究  經濟   


Marketing Death 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Marketing Death pdf epub mobi 用戶評價

評分

基本框架來自那篇AJS,實打實的田野材料,附錄提怎麼進入大概還是滾雪球比較有用。關係網絡、文化社會學結閤。本以為說“社會怎麼把死亡市場化”,結果是“保險行當內的事情”。不好打分。再讀讀tianxiaoli的好瞭…

評分

有硬的事實,有好的問題,有深的理論分析,有大格局,有小亮點。二刷細讀,感覺可讀性挺強,故事講得有趣又清晰。堪稱博士論文中的flag,值得學習之處很多。

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經濟社會學讀書會讀的,非常規整的研究,簡直是學習寫論文方法的教科書。

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絕對不是我喜歡的一類研究

評分

基本框架來自那篇AJS,實打實的田野材料,附錄提怎麼進入大概還是滾雪球比較有用。關係網絡、文化社會學結閤。本以為說“社會怎麼把死亡市場化”,結果是“保險行當內的事情”。不好打分。再讀讀tianxiaoli的好瞭…

Marketing Death 2024 pdf epub mobi 電子書 下載


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