霍華德•萊茵戈德（Howard Rheingold，1947—）：作傢、編輯、學者。“虛擬社區”概念的提齣者。著有《虛擬社區》（The Virtual Community，1993）與《聰明暴民》（Smart Mobs，2002）等書。《全球評論》（The Whole Earth Review）與《韆年全球目錄》（Millennium WholeEarth Catalog） 的編輯。

霍華德還在斯坦福大學、加州大學伯剋利分校等大學，以及自己開辦的“萊茵戈德大學”教授媒介教育課程。

作者網站：http://www.rheingold.com/

本書隸屬於東西文庫：http://welib.us/

Like it or not, knowing how to make use of online tools without being overloaded with too much information is an essential ingredient to personal success in the twenty-first century. But how can we use digital media so that they make us empowered participants rather than passive receivers, grounded, well-rounded people rather than multitasking basket cases? In Net Smart, cyberculture expert Howard Rheingold shows us how to use social media intelligently, humanely, and, above all, mindfully. Mindful use of digital media means thinking about what we are doing, cultivating an ongoing inner inquiry into how we want to spend our time. Rheingold outlines five fundamental digital literacies, online skills that will help us do this: attention, participation, collaboration, critical consumption of information (or "crap detection"), and network smarts. He explains how attention works, and how we can use our attention to focus on the tiny relevant portion of the incoming tsunami of information. He describes the quality of participation that empowers the best of the bloggers, netizens, tweeters, and other online community participants; he examines how successful online collaborative enterprises contribute new knowledge to the world in new ways; and he teaches us a lesson on networks and network building. Rheingold points out that there is a bigger social issue at work in digital literacy, one that goes beyond personal empowerment. If we combine our individual efforts wisely, it could produce a more thoughtful society: countless small acts like publishing a Web page or sharing a link could add up to a public good that enriches everybody.