Marketing Strategy 2024 pdf epub mobi 电子书

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发表于2024-11-26

Marketing Strategy 2024 pdf epub mobi 电子书

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出版者:

作者:Walker, Orville C.; Mullins, John; Boyd, Jr. Harper W

出品人:

页数:384

译者:

出版时间:2010-3

价格:$ 87.86

装帧:

isbn号码:9780070171466

丛书系列:

图书标签: Marketing Textbook UNNC

Marketing Strategy 2024 pdf epub mobi 电子书图书描述

"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Marketing Strategy 2024 pdf epub mobi 电子书

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