Marketing Strategy

作者:Walker, Orville C.; Mullins, John; Boyd, Jr. Harper W

页数:384

出版时间:2010-3

价格:$ 87.86

isbn号码:9780070171466

图书标签:MarketingTextbookUNNC

"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

用户评价

好书好书~~ segmentation & positioning

太理论，有些东西介绍得过于繁杂。但逻辑清晰，味道要结合相关专业知识多读几遍才能出来

太理论，有些东西介绍得过于繁杂。但逻辑清晰，味道要结合相关专业知识多读几遍才能出来

martin说这书太老了 用不上

觉得理论比较散，例子给的不够多，不太有代表性