发表于2025-01-14
Marketing Strategy 2025 pdf epub mobi 电子书
图书标签: Marketing Textbook UNNC
"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
martin说这书太老了 用不上
评分觉得理论比较散,例子给的不够多,不太有代表性
评分好书好书~~ segmentation & positioning
评分觉得理论比较散,例子给的不够多,不太有代表性
评分觉得理论比较散,例子给的不够多,不太有代表性
Marketing Strategy 2025 pdf epub mobi 电子书