Marketing Strategy

作者:Walker, Orville C.; Mullins, John; Boyd, Jr. Harper W

页数:384

出版时间:2010-3

价格:$ 87.86

isbn号码:9780070171466

图书标签:MarketingTextbookUNNC

"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

用户评价

martin说这书太老了 用不上

太理论，有些东西介绍得过于繁杂。但逻辑清晰，味道要结合相关专业知识多读几遍才能出来

太理论，有些东西介绍得过于繁杂。但逻辑清晰，味道要结合相关专业知识多读几遍才能出来

觉得理论比较散，例子给的不够多，不太有代表性

太理论，有些东西介绍得过于繁杂。但逻辑清晰，味道要结合相关专业知识多读几遍才能出来