"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
具體描述
讀後感
用戶評價
覺得理論比較散，例子給的不夠多，不太有代錶性
评分martin說這書太老瞭 用不上
评分martin說這書太老瞭 用不上
评分雖然明白瞭這些marketing大理論但是真的好浮雲的感覺- -！Any way, 希望明天MS能圓滿收工。。
评分太理論，有些東西介紹得過於繁雜。但邏輯清晰，味道要結閤相關專業知識多讀幾遍纔能齣來
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有