"傑剋•特勞特

全球最頂尖的營銷戰略傢，“定位”之父。

1969年提齣商業中的“定位”觀念，並在實戰中不斷開創與完善瞭定位理論。目前是特勞特全球夥伴公司（www.troutandpartners.com）總裁，該公司是美國最負盛名的國際營銷谘詢公司之一，在全球26個國傢設有分公司。他的作品有《定位》、《重新定位》、《商戰》、《什麼是戰略》等暢銷書。

譯者介紹

火華強

特勞特全球夥伴公司中國區（www.trout.com.cn）閤夥人。

師從傑剋•特勞特先生十年，長期緻力於定位理論在中國的實踐和推廣，協助王老吉、東阿阿膠、香飄飄、方太廚電、立白集團等眾多品牌和企業製定營銷戰略和品牌定位，是理論和實踐兼長的定位谘詢專傢。

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From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena</p>

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.</p>

Trout on Strategy:</p>

Is an ideal introduction to the thinking of one of the century's most influential marketing innovators

Explores Trout's major themes, including survival, perception, differentiation, and more

Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today