To Sell is Human

Daniel H. Pink is the author of four provocative books about the changing world of work -- including the long-running New York Times bestseller, A Whole New Mind, and the #1 New York Times bestseller, Drive. His books have been translated into 32 languages.In 2011, Harvard Business Review and Thinkers 50 named him one of the top 50 business thinkers in the world.A graduate of Northwestern University and Yale Law School, Pink lives in Washington, DC, with his wife and their three children.

出版者:Riverhead Hardcover

作者:Pink, Daniel H.

页数:272

出版时间:2012-12-31

价格:USD 10.99

装帧:Paperback

isbn号码:9780857867186

图书标签:Leadership销售科普社科生活成长心理学人文

#1 New York Times Business Bestseller

#1 Wall Street Journal Business Bestseller

#1 Washington Post business bestseller

From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.