Blink

出版者:Little, Brown and Company

作者:[加拿大] 马尔科姆·格拉德威尔

页数:288

出版时间:2005-1-11

价格:USD 25.95

装帧:Hardcover

isbn号码:9780316172325

图书标签:心理学社会学思维psychologyMalcolmGladwellblinkMalcolmGladwell

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of ”thin slices” of behavior. The key is to rely on our ”adaptive unconscious”--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us ”mind blind,” focusing on the wrong cue leaves us vulnerable to ”the Warren Harding Effect” (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the ”dark side of blink,” he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff

读后感

外国人写书常常陷于两个极端，要么太学术化，看不懂，太多的数据和理论；要么长篇累牍的例子，厚厚一本书下来，其实要说明的观点就那么几个。 《blink》这本书显然就属于后一种类型，这样的书并不难读，很多例子，如果你有兴趣也可以看得津津有味。但从拿到这本书的时候，我就...  

有些人的书，我是看名字就会去买，我相信他们会爱惜自己的羽毛。 比如美国畅销书作家马尔科姆·格拉德韦尔，我是通过《引爆点》认识他的，那本书相当好，导致我后来把反对他观点的，支持他观点的书买了一堆。 最近又看了他的《决断2秒间》，内容是讲人如何能学会快速决策。 ...  

“在时光凝冻的那一刻，”《裸体午餐》中威廉•巴勒斯如是说“人人都看到了每把叉子顶端叉住了什么东西。” 格拉德威尔的第二部作品无疑是探究这凝冻时光的初始，相比处女作《引爆点》纯理性辩证之干练，《眨眼之间》有了种詹姆斯邦德式的叙事风味。而这种“跟着007直觉走...  

用户评价

blinking good. first impression's always been considered important, but behind that, malcolm tells you why.

Far better than "Tipping Point": much stronger presentation of his case. Gladwell is apparently still growing at this level of success.

启发我了解到直觉判断和无意识学习等的关系

没有后来基本整理的好

一刹那间的感觉可能是最正确的，也可能是完全错误。这是一本难得的好书，读后不一定马上能做什么，但可以对思维的局限性有所了解。