Michael Suk-Young Chwe is Associate Professor of Political Science at the University of California, Los Angeles.
Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge. Game theory shows that in order to coordinate its actions, a group of people must form "common knowledge." Each person wants to participate only if others also participate. Members must have knowledge of each other, knowledge of that knowledge, knowledge of the knowledge of that knowledge, and so on. Michael Chwe applies this insight, with striking erudition, to analyze a range of rituals across history and cultures. He shows that public ceremonies are powerful not simply because they transmit meaning from a central source to each audience member but because they let audience members know what other members know.For instance, people watching the Super Bowl know that many others are seeing precisely what they see and that those people know in turn that many others are also watching. This creates common knowledge, and advertisers selling products that depend on consensus are willing to pay large sums to gain access to it. Remarkably, a great variety of rituals and ceremonies, such as formal inaugurations, work in much the same way. By using a rational-choice argument to explain diverse cultural practices, Chwe argues for a close reciprocal relationship between the perspectives of rationality and culture. He illustrates how game theory can be applied to an unexpectedly broad spectrum of problems, while showing in an admirably clear way what game theory might hold for scholars in the social sciences and humanities who are not yet acquainted with it.
發表於2024-11-22
Rational Ritual 2024 pdf epub mobi 電子書 下載
圖書標籤: 社會學 經濟學 sociology 博弈論 文化 theory 社會 電子版
福柯的毒,不知所雲
評分中間那個超級碗廣告的檢驗真是做的有點搞siao。。不過theory還是很有趣
評分福柯的毒,不知所雲
評分論領導拉一個工作微信群的重要性以及為什麼直播平颱要顯示觀看人數。
評分中間那個超級碗廣告的檢驗真是做的有點搞siao。。不過theory還是很有趣
Rational Ritual 2024 pdf epub mobi 電子書 下載