Information Rules

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

出版者:Harvard Business Review Press

作者:Carl Shapiro

页数:368

出版时间:1998-11-19

价格:USD 38.00

装帧:Hardcover

isbn号码:9780875848631

图书标签:互联网经济经济学信息技术网络TextBook计算机commerce

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

读后感

读这本书是因为本科时网络经济学任课老师的推荐，后来一发热就从当当上买了，买了许久都没看，直到这本课考试结束之后。 这真的是本很不错的书，尤其对像我这种经济背景出身的学生而言。我们常说时代在变，一切都在变，唯一不变的就是变化。而这本书将告诉你，网络时代来了，...  

第1次在豆瓣上写书评，是因为实在被坑了一把。先是找到了《信息规则》这本书评分很高，想试着阅读下（当时没留意这本书是哪年出版的，以及是否有修订版）京东上搜出来的直接是人大出版社孟昭莉这个翻译版本，亚马逊上没有Kindle版，因此就买了实体书。买回来看了几篇内容，读到...  

Google首席经济学家Hal Varian的旧作。 1. 定价：信息的生产成本很高，但是复制成本很低。这种特性导致了成本定价的失灵。 2. 体验：信息是体验产品，如果消费者必须尝试一种产品才能对他评价，经济学就把它称为体验产品。几乎所有的新产品都是体验产品，但是信息在每次被消...  

有很多书都宣称自己既适合初学者启蒙，也适合专家研究参考，但这些书绝大部分都是买狗皮膏药。 但这本书真的做到了。从启蒙来说，让一个现代人能理解信息社会的运转机制；而对从业者，它给出了一个信息策略的思考框架，让你考虑问题时不会有重大遗漏。 阅读时有很棒的思维的乐...  

这本书我并没有进行仔细深入的阅读。非常遗憾，学校的图书馆是库存书，明天就需要还回去。 从感觉上，对本书有两个方面：1. 详实的案例作为佐证，不得不说很多公司都是网络上古时期的大神； 2. 略带晦涩，不知道是翻译的原因，还是因为自身缺乏更多实践体会的原因，如果要有深...  

用户评价

很有质感的书，虽然内容很无趣，但是拿着就有一种想读的欲望~ 老子挂了这门！！！！人人都６０＋的我居然挂了！！！

再也不要选mba的水课了

当年攒phd paper的时候反复读过，如今是不是该重读了？

我毕业论文的主要参考读物之一 - long after that did I find it relative to the economics of networks (e.g. Matthew Jackson) - this is a practical one rather

再也不要选mba的水课了