Information Rules 2025 pdf epub mobi 电子书

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Information Rules 2025 pdf epub mobi 电子书著者简介

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

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发表于2025-03-03

Information Rules 2025 pdf epub mobi 电子书

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Information Rules 电子书读后感

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当初也是在网络经济学课时候读的书.当初做很多笔记.感觉很多文字都是直接一语中的,非常精到. 强烈推荐.里面很多道理可以直接用来指导实践.

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Google首席经济学家Hal Varian的旧作。 1. 定价：信息的生产成本很高，但是复制成本很低。这种特性导致了成本定价的失灵。 2. 体验：信息是体验产品，如果消费者必须尝试一种产品才能对他评价，经济学就把它称为体验产品。几乎所有的新产品都是体验产品，但是信息在每次被消...

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英文原版是1999年出版的。现在看思想还没过时。作者的基本看法是：经济规律在互联网世界依旧生效，在铁路、电话等互联系统中的发生过的事对互联网依旧有借鉴意义。书中的案例大部分是20年前的事，还有更老的故事，比较有意思，但是估计许多案例对年轻一代已经非常陌生了。 ...

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我们主要关注的是信息对不同消费者的价值。成本：信息的生产成本很高，但是复制成本很低。即高固定成本，低边际成本。这种成本结构意义重要，我们必须根据顾客价值，而不是生产成本，来为信息产品定价。对同一信息产品进行版本划分的办法之一......

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第1次在豆瓣上写书评，是因为实在被坑了一把。先是找到了《信息规则》这本书评分很高，想试着阅读下（当时没留意这本书是哪年出版的，以及是否有修订版）京东上搜出来的直接是人大出版社孟昭莉这个翻译版本，亚马逊上没有Kindle版，因此就买了实体书。买回来看了几篇内容，读到...

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出版者:Harvard Business Review Press

作者:Carl Shapiro

出品人:

页数:368

译者:

出版时间:1998-11-19

价格:USD 38.00

装帧:Hardcover

isbn号码:9780875848631

丛书系列:

图书标签: 互联网经济经济学信息技术网络 TextBook 计算机 commerce

Information Rules 2025 pdf epub mobi 电子书图书描述

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

Information Rules 2025 pdf epub mobi 电子书

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