Information Rules 2025 pdf epub mobi 电子书

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Information Rules 2025 pdf epub mobi 电子书著者简介

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

Information Rules 电子书图书目录

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发表于2025-05-31

Information Rules 2025 pdf epub mobi 电子书

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Information Rules 电子书读后感

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Google首席经济学家Hal Varian的旧作。 1. 定价：信息的生产成本很高，但是复制成本很低。这种特性导致了成本定价的失灵。 2. 体验：信息是体验产品，如果消费者必须尝试一种产品才能对他评价，经济学就把它称为体验产品。几乎所有的新产品都是体验产品，但是信息在每次被消...

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网络经济的入门宝典。"虽然技术在不断进步，但我们说依据的经济规律是可以持续的。案例会改变，但思想是不会过时的"

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朋友向我强烈推荐了这本书，觉得身处互联网行业的我一定深有感触。我查了下目前有两个版本，一个是孟昭莉的2017年译本，一个是张帆的2000年译本：前者资源丰富，但是豆瓣评分很低，据说是译者（腾讯研究院副院长）在其中夹带了大量私货；后者已经绝版，我去孔夫子买了溢价接近...

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第1次在豆瓣上写书评，是因为实在被坑了一把。先是找到了《信息规则》这本书评分很高，想试着阅读下（当时没留意这本书是哪年出版的，以及是否有修订版）京东上搜出来的直接是人大出版社孟昭莉这个翻译版本，亚马逊上没有Kindle版，因此就买了实体书。买回来看了几篇内容，读到...

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出版者:Harvard Business Review Press

作者:Carl Shapiro

出品人:

页数:368

译者:

出版时间:1998-11-19

价格:USD 38.00

装帧:Hardcover

isbn号码:9780875848631

丛书系列:

图书标签: 互联网经济经济学信息技术网络 TextBook 计算机 commerce

Information Rules 2025 pdf epub mobi 电子书图书描述

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

Information Rules 2025 pdf epub mobi 电子书

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Information Rules 2025 pdf epub mobi 用户评价

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a little bit of outdated for some opinions and examples (at last who could predict the burgeoning of information world anyhow) but as Varian rightly cited the underlying economic principles prevail. 3 major themes: differentiation/lockin/positive feedback.

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体现了Varian和Shapiro智慧和洞见的经典。两位作者皆为Economics of IT的权威学者。该书出版数年后，Varian的某歌首席经济学家的身份使他更近距离的观察互联网行业

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出版20年后成了我的课本

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One of the best books on digital economics!

Information Rules 2025 pdf epub mobi 电子书