Information Rules 2025 pdf epub mobi 电子书

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Information Rules 2025 pdf epub mobi 电子书著者简介

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

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发表于2025-04-05

Information Rules 2025 pdf epub mobi 电子书

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Information Rules 电子书读后感

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让你深入了解信息的特征和信息经济运行的规则和环境以及软件版本的划分等，balarkliang特别为您推荐！

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我们主要关注的是信息对不同消费者的价值。成本：信息的生产成本很高，但是复制成本很低。即高固定成本，低边际成本。这种成本结构意义重要，我们必须根据顾客价值，而不是生产成本，来为信息产品定价。对同一信息产品进行版本划分的办法之一......

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网络上时间的速度是生活中时间速度的七倍，网络上注意力持续时间不到生活中的注意力持续时间的七分之一。一级价格歧视：个人化定价二级价格歧视：销售量定价（版本划分）三级价格歧视：群体定价如果你不能把你的个人病例档案转到新医生那里，你要更换医生就难得多。要么...

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网络经济的入门宝典。"虽然技术在不断进步，但我们说依据的经济规律是可以持续的。案例会改变，但思想是不会过时的"

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出版者:Harvard Business Review Press

作者:Carl Shapiro

出品人:

页数:368

译者:

出版时间:1998-11-19

价格:USD 38.00

装帧:Hardcover

isbn号码:9780875848631

丛书系列:

图书标签: 互联网经济经济学信息技术网络 TextBook 计算机 commerce

Information Rules 2025 pdf epub mobi 电子书图书描述

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

Information Rules 2025 pdf epub mobi 电子书

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Information Rules 2025 pdf epub mobi 用户评价

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太水

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a little bit of outdated for some opinions and examples (at last who could predict the burgeoning of information world anyhow) but as Varian rightly cited the underlying economic principles prevail. 3 major themes: differentiation/lockin/positive feedback.

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一般。没有学到新的知识也没有更新到自己的思维模型。不过很大程度上这本书把我之前的所见所闻都捋了一遍，慢慢搭建起了系统化的框架。

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IS5118

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出版20年后成了我的课本

Information Rules 2025 pdf epub mobi 电子书